मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
What's hampering Kellanova's India business?
The Business Guardian
|August 24, 2024
Kellanova, formerly known as The Kellogg Company, is facing challenges with sluggish sales and declining profits in India.
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Despite efforts to expand its market presence, the company is struggling in a market that favours traditional, savoury breakfast options over its ready-to-eat cereals.
Since opening its first manufacturing plant in India in 1994 and a second unit in 2016, Kellanova has also established a research and development centre to cater to the Indian and Asia-Pacific markets. Four years ago, the company introduced Indianstyle breakfast products like upma to appeal to local tastes. However, this strategy has yet to yield significant results.
यह कहानी The Business Guardian के August 24, 2024 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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