Samsung TV sales cross Rs 10,000 cr, targets growth

Consumer Electronics major Samsung, whose TV sales crossed the Rs 10,000-crore mark in 2024, is looking for a double-digit growth this year driven by premiumisation with increase in the number of large screen size sets and by democratising new age features as AI technology, a company official said.

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The company now aspires to corner around one-third of the Indian TV market, where the growth is led by the premium segment, which is 55 inches and above screen size, said its Senior Director and Head of VD Business, Viplesh Dang.

Though 2024 was not a good year for the TV industry, which witnessed a decline in sales, Samsung, a market leader in the segment, is observing "some green shoots" and expects the overall industry to grow with a low single digit.

"We expect the industry to grow in the low digits, but we will outpace the market growth where we are aspiring for a double-digit growth," Dang told PTI.