Ridhaa Kapadi on Redefining Boutique Hospitality: Blending Global Marketing with India’s Cultural Soul

In an interview with The Daily Guardian, Ridhaa Kapadi, Founder of By ‘The Boutique & a luxury experiences consultant — shares insights into how boutique hotels and destinations can be imagined, experienced, and remembered.

- TBG NETWORK

With a Master's in International Marketing from King’s College London, Ridhaa seamlessly blends strategic thinking witha storyteller’s eye. Her work spans some of India’s most celebrated properties, including Dolkhar, The Johri, Sarvato, Amaya, and RAAS. By weaving together elements of design, food, and culture, she curates journeys that feel both authentic and elevated, leaving guests with memories that linger long after their stay.

At what age did you start By The Boutique, and do you believe it has helped reshape the way boutique hotels are positioned in India?