Jio's new phone to boost market share: JP Morgan

JP Morgan's recent report titled 'India Telecom' suggests that the introduction of Reliance Jio's affordable smartphone, 'Jio Bharat,' is anticipated to significantly enhance the telecom giant's market presence in the lower segment of the market.

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According to the report, this smartphone is expected to bring disruptive changes to the entry-level market.

Reliance Jio on Monday launched the 4G-enabled phone costing only Rs 999 per unit, the lowest entry price for an internet-enabled mobile phone. A recharge of Rs 123 per month will provide users with unlimited voice calls and 14 GB data, compared to other operators' Rs 179 plan for voice calls and only 2 GB data.Jio said India still has 250 million mobile subscribers trapped in the 2G era with feature phones.

These feature phones do not provide internet access, especially when access to technology is a necessity which also uplifts one's livelihood and economic well-being.Jio Bharat is being launched with the objective of empowering every Indian with the power of digital services, especially those who cannot afford a smartphone, Jio said in a release.