CleverTap Acquires Rehook.ai to Boost AI-Driven Promotions and Retention

CleverTap, the all-in-one engagement and retention platform, today announced the acquisition of rehook.ai, a Y Combinator-backed startup.

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rehook.ai offers a promotions automation solution, empowering businesses to manage coupons, discounts, gamification, loyalty programs, and referral initiatives. This acquisition strengthens CleverTap's complete suite for customer retention, merging analytics, engagement, and promotions into a single unified offering. The integration of rehook.ai's innovative promotions engine unifies analytics, engagement, and promotions, boosting AI-driven campaigns and customer retention. With rehook.ai now part of CleverTap, brands can unlock an enhanced ability to create, distribute, track, and optimize diverse promotional campaigns—ultimately increasing conversions and improving user retention. Brands will be able to address a broader range of customer needs throughout the user lifecycle—from initial acquisition and onboarding