कोशिश गोल्ड - मुक्त
Birla Opus Paints ropes in Vicky Kaushal and Rashmika Mandanna for their latest campaign
The Business Guardian
|October 12, 2024
After foraying into the decorative paints sector earlier in the year, Birla Opus Paints housed under Aditya Birla Group's Grasim Industries, has now launched its latest campaign - 'Naye Zamane ka Naya Paint' i.e. 'New Paint for the New era'. Conceptualized by Leo Burnett India, the film features two of India's most loved actors - Vicky Kaushal and Rashmika Mandanna, as brand ambassadors talking about its unique and distinctive features and quality, along with veteran and versatile actors like Neena Gupta and Saurabh Shukla.
-
The unique idea, stellar cast and strong conceptualization is aimed towards making Birla Opus Paints as "new" and "desirable".
The campaign will be amplified in Hindi and all major regional languages and backed by a 360-degree activation across TV, Digital, OOH, Print, and Radio to drive awareness and induce trials.
यह कहानी The Business Guardian के October 12, 2024 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
क्या आप पहले से ही ग्राहक हैं? साइन इन करें
The Business Guardian से और कहानियाँ
The Business Guardian
Kharge slams Centre over abdication of India’s strategic interests amid Mideast crisis
Congress President Mallikarjun Kharge on Thursday launched a scathing attack on Prime Minister Narendra Modi over his government's handling of the Middle East crisis, calling it a “reckless abdication of India’s strategic and national interests” and accusing the PM of surrendering India’s foreign policy.
2 mins
March 06, 2026
The Business Guardian
Sensex, Nifty rebound over 1% after 3-day decline amid cooling volatility
Equity benchmarks ended a three-day losing streak on Thursday as the BSE Sensex and Nifty 50 recovered amid cooling volatility and technical relief.
1 mins
March 06, 2026
The Business Guardian
Prolonged West Asia conflict may raise inflation, market volatility in US: Morgan Stanley
The ongoing conflict in West Asia following the U.S.-Israeli attack on Iran and the subsequent retaliatory strikes by Iran across the region could increase economic and market volatility, particularly if the conflict continues for several weeks, according to a report by Morgan Stanley.
2 mins
March 06, 2026
The Business Guardian
Traffic Police carries out special traffic checking drive on Holi
Delhi Traffic Police carried out a special traffic checking drive on Wednesday, during the Holi festival.
1 min
March 06, 2026
The Business Guardian
India, Finland discuss expanding cooperation in skill development
India and Finland on Thursday held a bilateral meeting to explore avenues for strengthening cooperation between the two countries in the areas of skill development, vocational education and workforce mobility.
2 mins
March 06, 2026
The Business Guardian
India looking at alternative markets to buy gas; Australia, Canada offered to sell amid W Asia conflict
Australia and Canada have offered to sell gas to India as the country looks for other alternative energy sources amid the escalating West Asia conflict, government sources said on Thursday.
2 mins
March 06, 2026
The Business Guardian
IBM launches its first infrastructure innovation centre in India to accelerate enterprise-scale AI
IBM today announced the launch of its first Infrastructure Innovation Centre, the Sangam Infrastructure Innovation Centre, housed within its new India Systems Development Lab (ISDL) campus.
1 mins
March 06, 2026
The Business Guardian
281 flights cancelled over West Asia crisis: MoCA
A total of 281 flights scheduled to operate on Thursday by Indian domestic carriers have been cancelled, confirmed the Civil Aviation Ministry, adding that it continues to closely monitor the evolving situation in West Asia.
1 min
March 06, 2026
The Business Guardian
IRAN CONFLICT RAISES RISKS FOR INDIA AS STRAIT OF HORMUZ DISRUPTIONS THREATEN ENERGY SUPPLY CHAINS
Escalating tensions due to the West-Asia conflict involving Iran have heightened risks to global energy supply chains, particularly around the strategic Strait of Hormuz, raising concerns for major Asian importers, including India, according to a report by Goldman Sachs.
1 mins
March 06, 2026
The Business Guardian
Paytm’s ESOP spends relatively low compared to other new-age tech companies: Report
Noida-based payments major Paytm has one of the lowest employee stock ownership plan (or ESOP) costs in the industry and spends low proportion of its revenue on stock compensation among listed new-age technology companies, according toa report by BofA Global Research.
1 min
March 06, 2026
Listen
Translate
Change font size