Asics Foresees India as fastest-growing market in Southeast Asia

Asics India to become its fastest-growing market in Southeast Asia and its first prominent market outside the US, Europe, Japan, and China, Rajat Khurana, managing director at Asics India and South Asia, told Raghav Aggarwal in an email interview.

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He also discussed the changing trends of the shoe market in the country.

How many stores do you aim to open by the end of 2025 and 2026 in India? Currently, we stand at 103 stores across India and are eyeing consistent expansion across India. We aim to expand with more stores in tier 1, 2, and 3 markets over the next few years and potentially double the number of stores by 2026.

In addition to this, we aim to add more running clubs and partnerships with Marathon events in our existing markets and lead the running and fitness industry in India.

Do you have any plans to open a company-owned store in India? Yes, we aim to open our first exclusive brand store in 2026, giving Indian consumers access to an expanded global product portfolio.