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City set for economic boost as new wave of university students arrive

Sunderland Echo

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September 13, 2025

New arrivals to the city are set to bring a jolt of economic activity.

- by Katy Wheeler

City set for economic boost as new wave of university students arrive

The University of Sunderland is welcoming thousands of students this week for Freshers' Week.

And with the new wave of students making the city home for the next three years, businesses and organisations can expect some new customers.

According to a report from London Economics and Universities UK International in 2023, international students alone contributed £74.3million to the Sunderland Central economy in the academic year 2021-22.

During Freshers' Week, thousands of students can expect a range of activities and events put on by the university and YourSU to welcome them to the city.

YourSU, the students' union at the University of Sunderland, has a week full of ways for new students to get involved, from city tours and beach socials to the annual Freshers' Fair (September 17).

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