Suzuki raises its game with new Across SUV

Automaker plans to sell 200 to 300 units this year

- By Edward Moleke Makwana

The Suzuki Across is strategically positioned between the popular Fronx and the Grand Vitara.

(Supplied)

South Africa's second-best-selling automotive brand, Suzuki, invited me to Cape Town for the national media launch of its new halo model, Across, signalling a bold step forward for the Japanese marque as it looks to entrench its growing presence in the country's highly competitive SUV market.

More than just another addition to the lineup, the Across represents Suzuki's intent to move further upmarket while retaining the value-for-money appeal that has underpinned its local success.

Positioned strategically between the popular Fronx and the more established Grand Vitara, the Across fills a crucial gap in Suzuki's portfolio. It is expected to strengthen the brand's position in South Africa by appealing to buyers seeking a more sophisticated, tech-forward compact SUV without stretching into premium territory.