Goss-Matjie: passion, advocacy, and authenticity

LENORE Goss-Matjie, entrepreneur and the founder and CEO of Lenore Inc., is not just a name in the business world; she is a beacon of inspiration.

- ZAMANDOSI CELE

At 46, she has blended her roles as a mother of three, a wife, and a advocate for those living with chronic pain, particularly fibromyalgia.

Her journey is a testament to resilience and the power of creative expression, which she has showcased through her appearance on The Mommy Club: Sugar & Spice, a reality show that offers a glimpse into the lives of affluent mothers in Durban's Indian community. Goss-Matjie’s foray into the arts began in her childhood, ignited by her mother’s decision to enrol her in ballet.

This early introduction to dance paved the way for her to explore ballroom and Latin American dance, as well as theatre, where her love for fashion blossomed. “The arts provided me with a platform to express myself, not just through movement, but also through fashion and personal style,” she explains.