New campaign launched to tackle harmful speech and promote social cohesion

46% of online harmful speech targets women

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A public awareness campaign titled “UNDO Doesn’t Work in Real Life” was launched last week to address the growing threat of harmful speech and misinformation, while fostering empathy, accountability, and responsible storytelling in Sri Lanka.

This joint campaign is a collaborative initiative by the United Nations in Sri Lanka together with the Ministry of Health and Mass Media and is implemented by the United Nations Development Programme (UNDP) and UNICEF in Sri Lanka, with support from the UN Sri Lanka SDG Fund.

Held in Colombo, the launch event saw the participation of Dr. Hansaka Wijemuni, Deputy Minister of Health and Mass Media; Marc-André Franche, Resident Coordinator, United Nations in Sri Lanka; Azusa Kubota, Resident Representative, UNDP Sri Lanka; and Christian Skoog, Representative, UNICEF Sri Lanka alongside senior ministry officials, journalists, civil society actors, and media professionals.