WPP's multi-million plan to improve performance

WPP had a poor start to 2025, with last week's first-half numbers falling short of expectations.

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Its clients have been pulling back on advertising spending and that trend is expected to continue into the second half of the year. Investors are getting concerned.

WPP's media agencies deliver products and services across all parts of the advertising spectrum. It has some of the world's largest companies as its customers, including Netflix and McDonald's.

Tough competition and a challenging macroenvironment have seen some clients walk out the door. The potential pipeline of new business has dried up slightly too.