Hotel campaign blends hospitality with charity

Guests staying at a city centre hotel will be making a contribution to local charities thanks to a new initiative.

- KAIYA MARJORIBANKS

Initiative King Street Aparthotel has unveiled 'Rooms That Give Back'

King Street Aparthotel has officially unveiled its brand-new campaign ‘Rooms That Give Back’ — four uniquely named suites, each dedicated to a local charity making a lasting impact in Stirling and the surrounding region.

Joined by the Lord Provost of Stirling, representatives from the charity partners and members of the community, King Street Aparthotel hosted a special ribbon-cutting event to mark the official launch.

The initiative ties every guest stay in these suites to a donation directly benefiting the represented charity — blending hospitality with warm support.

“Each door we open today tells a deeper story,” said Neil Munday, Managing Director of King Street Aparthotel.

“These suites aren't just rooms — they're part of our promise to give back to Stirling, honour its heritage and support the people who make this city extraordinary.”

The four suites and their charity partners include: The Maggie's Suite, supporting Maggie's Cancer Care Forth Valley, offering emotional and practical help to those affected by cancer.

Lorna Keddie, Centre Fundraising Officer said: “At Maggie's Forth Valley, we create a calm, welcoming space where people living with cancer — and the ones they love — can access free emotional, psychological, and practical support.