Tesco is committed to making Britons' choices healthier

GOOD health starts with good food. We all know the importance of getting a balanced diet - for our health, and the health of those we care about.

- Ashwin Prasad

But, worryingly, the latest data shows many of us aren’t getting the nutritious diet we need. Fewer than one in five adults and one in 10 children regularly eat the recommended five-a-day.

That needs to change. Getting enough fruit and veg can reduce the risk of longer-term health conditions, like heart disease, stroke and some types of cancer.

As the UK Government's new food strategy rightly identifies, the more people we can help to eat their five-a-day, the more people we can help to live healthier lives.

That means we need to listen and understand the barriers people face. Over the last year, we've worked with the British Nutrition Foundation to understand in more detail the challenges our customers face when trying eat healthily.

We spent time in communities up and down the UK, speaking to locals, plus youth and charity workers, council members and health professionals.

Affordability is, of course, front of mind for many. But it’s clear that price alone won’t make baskets healthier.

We want to help our customers make small changes that bring big health benefits for themselves and their families.