Pedestrian crossing aims to improve road safety

A PEDESTRIAN crossing point has been introduced outside Howard Street Nursery and Family Hub, as part of an ambitious plan to eliminate road deaths and life changing injuries across Greater Manchester by 2040.

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The new crossing, in Central Rochdale was recently unveiled following a successful funding bid to the Vision Zero Innovation Fund, administered by the Safer Roads Greater Manchester Partnership.

The fund was established last year after Greater Manchester formally adopted Vision Zero, a strategy adopted by countries and cities worldwide to reduce road deaths and life-changing injuries to zero.

In Greater Manchester, the region is aiming to halve the number of casualties by 2030 and achieve zero road deaths and serious injuries by 2040.