Vet-turned-entrepreneur weaves rural empowerment
Orissa POST
|May 27, 2025
A Sikkim-based apparel brand, which gained national recognition after being featured in the latest 122nd edition of Prime Minister Narendra Modi's Mann Ki Baat, is helping the state's rural people earn livelihood through sustainable entrepreneurship.
The person behind the initiative is veterinary doctor Chewang Norbu Bhutia, who founded Crafted Fibres, an apparel brand that blends traditional handloom techniques with contemporary design.
Launched in July 2024 under Fibersgenisx Private Limited, the brand produces items such as shawls, stoles, gloves and socks, all crafted using modern aesthetics and indigenous craftsmanship.
According to Bhutia, about 30-40 per cent of the raw materials come from Sikkim itself, including wool from angora rabbits and sheep.
यह कहानी Orissa POST के May 27, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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