It's Champak, the magazine vs Champak, the robo dog

Delhi HC issues notice to BCCI on publisher's plea

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The Delhi High Court Wednesday sought response from the BCCI on a plea filed by the publishers of renowned children’s comic book Champak alleging trademark infringement over the IPL naming its AI-powered robotic dog Champak.

Justice Saurabh Banerjee observed the Champak brand name was existing since eternity and asked the Board of Control for Cricket in India (BCCI) and Indian Premier League (IPL) to file written statements in response to the plea within four weeks. The court posted the hearing July 9.

The plaintiff's counsel also prayed that an interim protection be granted to him by directing the defendants not to use the mark. The court, however, did not pass any interim order at this stage.

Delhi Press Patra Prakashan Pvt Ltd moved the high court, saying it has been publishing Champak magazine since 1968.

The 18th session of the IPL is currently underway and will end May 25, 2025.

During one of the matches, BCCI and IPL introduced an AI-generated robotic dog April 20, calling it Champak.