Rooted in Tradition, Powered by Nature : Vasmol Launches Henna Crème Hair Colour with a Heartfelt Tribute to Rath Yatra

Vasmol, one of India's most trusted hair colour brands with a legacy spanning over 60 years, marked a powerful new chapter with the launch of Vasmol Henna Crème Hair Colour - a modern, no ammonia crème hair colour rooted in the timeless tradition of natural henna.

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The launch was announced at a grand press conference at The Mayfair Lagoon, Bhubaneswar, in the presence of key media, brand leaders, and Padma Shri Sudarsan Pattnaik, who revealed a stunning sand sculpture capturing the brand's new campaign and values.

Timed with the revered Jagannath Rath Yatra, the campaign is built on the philosophy #RootedInVasmolHenna— a celebration of beauty that honours both ritual and self-expression. The centerpiece of the campaign is Pattnaik’s breathtaking sculpture, unveiled on June 22, featuring the same woman in two forms: one with visible greys, and the other with naturally radiant black hair after using Vasmol Henna Crème Hair Colour. At its core stands the new Vasmol Henna Creme Hair Colour product pack, surrounded by the iconic three Raths, visually tying tradition and transformation together.