Viral reels: The trend making wedding biz a whole lot bigger

Wedding social media managers charge ₹50,000 to ₹2.5 lakh for wedding reels that can rake up millions of views

- Pratishtha Bagai

Your wedding can be your ticket to social media virality. The desire among couples to make their special day even more memorable has spawned a new category of service providers called wedding social media managers.

These agencies charge ₹50,000 to ₹2.5 lakh to create wedding reels that can rake up millions of online views.

These videos are usually emotional or funny. Like a groom crying at the bride's entry or circling a stack of cash to protect her from 'evil eye' or simply presenting a special dance.

Or the bride's father adding a touch of humor: "I have a confession to make. I'm broke. Seriously! I'm broke. This girl... she has left me nowhere. I have no option now but to put her room on Airbnb. I have to recover some cost of this wedding."

Pradeep Nor, 26 and Rinkal Sidhiya, 27, a Mumbai-based couple who tied the knot in the city in December, took that route.