मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
TV, OTTs team up as syndication grows
Mint New Delhi
|September 30, 2025
With exclusivity no longer the norm, TV channels and streaming platforms are syndicating free content across networks.
The latest example: Amazon's free streaming service MX Player has partnered with Sony Entertainment Television (SET) to air its reality series Rise and Fall. Episodes will be broadcast on SET the same day as their OTT release.
While Sony’s iconic CID also began streaming on Netflix, Bengali platform hoichoi carries free-to-air (FTA) channels on its live TV app.
Experts say the push is about expanding distribution, reach, and monetization at a time when subscriptions have plateaued and ad growth remains patchy. With high production costs and long development cycles, partnerships are emerging as critical.
यह कहानी Mint New Delhi के September 30, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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