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Studios Tap OTT Creators Amid Box Office Slowdown
Mint New Delhi
|January 07, 2025
Such deals are good for business as production houses are cash-starved and new-age firms seek recognition
With few films making an impact at the box office, film producers are hesitant about taking new projects to floor, prompting a surge in unexpected partnerships between mainstream studios and independent digital content houses to diversify their offerings.
Yash Raj Films (YRF) announced a deal with Posham Pa Pictures, known for OTT titles, including Kaala Paani and Maamla Legal Hai, and Sajid Nadiadwala's film production house Nadiadwala Grandson Entertainment and Banijay Asia, which is a part of Banijay Entertainment, have partnered to create web originals and films, with an investment of ₹100 crore.
यह कहानी Mint New Delhi के January 07, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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