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Reliance takes on Tata, PepsiCo with ₹10 Raskik hydration drink
Mint New Delhi
|January 07, 2025
RCPL forays into the hydration segment with the launch of ₹10 Raskik Gluco Energy drink, eyes mass market
Reliance Consumer Products Ltd (RCPL), the wholly-owned consumer products arm of Reliance Retail Ventures, on Monday launched Raskik Gluco Energy, marking its entry into the hydration category. Priced at ₹10, it is set to intensify competition in mass-market beverage segment, dominated by Tata Consumer Products, PepsiCo, Dabur and Coca-Cola.
In 2023, RCPL had acquired beverage brand Raskik, which was founded in 2019 by Vikas Chawla, the former managing director, south east Europe, at Coca-Cola. The brand initially offered fruit-based drinks and coconut water.
यह कहानी Mint New Delhi के January 07, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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