कोशिश गोल्ड - मुक्त
Gifting firms set to ride Swiggy, Blinkit for growth
Mint New Delhi
|September 10, 2025
Swiggy Ltd has entered the gifting space with a new segment 'Giftables', following a similar move by its larger rival Blinkit. The push into instant gifting is being viewed as a fresh growth opportunity, one that could also lift demand for traditional yet loss-making incumbents such as Archies, Ferns N Petals (FNP) and IGP.
The launch timing appears strategic with the upcoming festivals set to charge up the gifting space and impulse buying becoming more of a norm.
FNP and Archies do not see Swiggy and Blinkit as rivals. Quick-commerce is their new sales channel that has already become meaningful. They say platforms such as Instamart and Blinkit have helped them expand reach, with FNP doubling q-commerce sales every quarter and Archies getting a fifth of its revenue from it.
यह कहानी Mint New Delhi के September 10, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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