Big Tech's AI Sales Snag on Copyright Breaches

Potential copyright lawsuits have made user firms wary of AI offerings

- Shouvik Das

On Tuesday, Shantanu Narayen, the chief executive of California-based tech firm Adobe, led the company's two-hour-long pitch to convince businesses and analysts that in the race among Big Tech firms to sell their innovations in artificial intelligence (AI), it warrants a seat at the top. While a new full-stack agentic AI platform would see Adobe rival the likes of Salesforce, its key executives are clear about one thing: selling AI to businesses won't be an easy task.

Adobe wants to become a one-stop software seller, including letting businesses access third-party foundational AI models such as Google's Gemini and Runway's Gen-3, among others.

Wall Street did not react kindly to the announcements. On Tuesday, after opening at $395.96 per share on the Nasdaq exchange, Adobe's shares fell 2.6% after the announcements, but recovered mildly to close at $391.37 per share.