Zomato Live seeks to ride post-covid events wave

Zomato Live Entertainment, the events vertical of food delivery platform Zomato, is set to expand its reach by venturing into new cities and developing fresh intellectual properties (IPs). 

- Gaurav Laghate

The move aligns with the company's recent launch of a dedicated tab on the Zomato app, that help users discover and engage with highly anticipated events across cities. Speaking to Mint, Zomato Live CEO Zeenah Vilcassim outlined the company's growth trajectory and its aim to make a substantial double-digit contribution to Zomato's topline within three years.  Currently, Zomato Live contributes a single-digit percentage to Zomato's overall revenue. "If you look at the scale and the size of the business that we have with online ordering right now and BlinkIt, even a low double-digit is still huge as a busin