मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
World Cup hits viewership of non-sports genres, advertising on TV, OTT
Mint Mumbai
|November 28, 2023
Airing of prime cricket property—the World Cup, preceded by the Asia Cup—has resulted in a dent in viewership and advertising for non-sports channels on television as well as streaming platforms. And the dent is sizeable.
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“Cricketing data available for 10 weeks, excluding the last week of the World Cup, compared with the previous 10-week period of non-cricketing months, shows that the sports genre GRPs increased by almost 322%, all dominated by cricket," said Chandrashekhar Mantha, partner, media and entertainment sector leader, Deloitte India. He added that overall GRPs saw a near 17% drop on TV during the cricketing season, while GRPs of general entertainment channels, or GECs, fell 19%, movies 25%, and news, 24%.
GRPs stand for gross rating points, a standard to measure advertising impact.
यह कहानी Mint Mumbai के November 28, 2023 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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