WBD Has India OTT Plan, But Market Obstacles A Concern

The firm only runs the discovery+ streaming service in India, while syndicating most of its IP to JioHotstar

- Lata Jha

Warner Bros. Discovery's decision to split its streaming and studio business from its traditional TV networks may give a fresh push to its digital plans in India—but growing in the country's crowded and price-sensitive OTT market won't be easy.

Under the restructuring, Global Networks will house entertainment, sports and news television brands such as CNN and Discovery, along with digital products including the discovery+ streaming platform.

The newly formed Streaming & Studios entity will comprise Warner Bros. Motion Picture Group and DC Studios, which will continue releasing their films theatrically in India.

David Zaslav, president and chief executive officer of Warner Bros. Discovery, said in a global release, "By operating as two distinct and optimized companies, we are empowering these brands with the sharper focus and strategic flexibility they need to compete most effectively in today's evolving media landscape."