Titan's ethnic wear brand to double stores in 3 years

Taneira, a division of Titan Company, focuses on handloom sarees and aims to tap into the growing demand for traditional attire among younger consumers while offering contemporary designs and a unique shopping experience.

- Gaurav Laghate

Taneira, the women’s ethnic wear brand from the house of Tata, has set an ambitious target of more than double its store count in India to 100 in the next three years and achieve a 6X revenue growth.

Ambuj Narayan, chief executive of Taneira told Mint the company wants to be a ₹1,000 crore brand by FY27 and the leader in a highly disorganized ₹50,000 crore ethnic wear market. The company is closely working with weaver communities to bring a unique range of pure and authentic weaves from over 100 clusters across India.