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Swift tells fans to expect bangers on new album

Mint Mumbai

|

October 02, 2025

'The Life of a Showgirl' is shaping up to be the biggest release of the year

- Agencies

With the meticulously planned release of Taylor Swift's 12th album this Friday, the country singer-turned-pop star demonstrates again that she is as business savvy as she is musically adept.

From hints dropped during her last tour in 2024 to movie screenings this coming weekend to accompany the new album's release, “Taylor Swift has perfected marketing as narrative art,” said Robin Landa, a professor who studies advertising and branding at Kean University. “She doesn't simply release an album—she orchestrates a cultural phenomenon.”

The massively hyped The Life of a Showgirl album was inspired by Swift's experiences during her record-breaking “Eras” concert tour, which coincided with the singer's romance with her now-fiance Travis Kelce, a three-time Super Bowl champion football star.

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A seven-seater SUV with a touch of style

The Volkswagen Tayron brings refined European flavour to the three-row SUV space, offering premium interiors and features

time to read

3 mins

October 03, 2025

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Thyssenkrupp-EP Group JV ends, Jindal gains clear run

EP Group agrees to exit the talks, returning its 20% stake in Thyssenkrupp Steel Europe

time to read

2 mins

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India gets $13 billion investment pledges to make electronic parts

India’s scheme offering incentives to create an electronics component supply chain has generated strong interest as the Centre received 249 applications, proposing investments totalling $13 billion (₹1.15 trillion), according to Union information technology (IT) minister Ashwini Vaishnaw.

time to read

1 mins

October 03, 2025

Mint Mumbai

Russia looking to 'escalate': Zelensky

Ukraine’s president Volodymyr Zelensky warned Europe on Thursday that recent drone incursions showed Russia was looking to “escalate” its aggression, as he offered his country’s war-honed expertise to help counter the threat.

time to read

1 min

October 03, 2025

Mint Mumbai

Mint Mumbai

Auto parts cos grow abroad, following Motherson model

Companies scout for global opportunities in forgings, castings, interiors and electronics

time to read

3 mins

October 03, 2025

Mint Mumbai

Hackers extort executives after claiming Oracle apps breach

Executives and technology departments at large organizations are being extorted by a notorious ransomware group that claims to have stolen their data from a suite of popular Oracle Corp. applications.

time to read

1 min

October 03, 2025

Mint Mumbai

Mint Mumbai

Instant grocery delivery is going luxe to stand out

Blinkit joins the race as it expands to ozone-washed fruits and artisanal breads to cheese

time to read

2 mins

October 03, 2025

Mint Mumbai

Apple puts Vision Pro revamp on back burner

Apple Inc. has hit pause on a planned overhaul to its Vision Pro headset to redirect resources toward a more urgent effort: developing smart glasses that can rival products from Meta Platforms Inc.

time to read

1 min

October 03, 2025

Mint Mumbai

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The latest attack on H-IBs has bipartisan support in America

Trump’ anti-immigration agenda could prove to be a vote winner

time to read

3 mins

October 03, 2025

Mint Mumbai

India needs its boring machines to be made at home: Here's how

We could get relief from the chokehold of foreign firms through a well-crafted 'Make in India' plan

time to read

2 mins

October 03, 2025

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