Sirona's founders reclaim the brand from Good Glamm

The founders of Sirona Hygiene have bought back the women's wellness brand just four months after its sale to Good Glamm Group was finally completed.

- Priyamvada C & Ranjani Raghavan

Good Glamm had initially invested ₹100 crore in Sirona through primary and secondary investments in 2022. It concluded the acquisition of Sirona last October for ₹450 crore in an all-cash deal, ending a long-drawn dispute over non-payment of dues.

Sirona's return to its founders comes amid Good Glamm's mounting troubles. A cash crunch forced Good Glamm to consider raising fresh funds at a lower valuation, leading to the exit of three directors from the firm's board in November and December.