Rumored iPhone Air to Spur Upgrades

When Apple Inc. debuts new iPhones on Tuesday, analysts say its biggest challenge will be to ride out another ho-hum launch as rivals have skated past it in embedding artificial intelligence into their products and services.

- Reuters

The biggest draw this year could be a rumored "iPhone Air," a phone slimmer than what Apple has sold before and taking its name from the firm's slender laptop MacBook Air.

Apple would need to iron out how to pack batteries and cameras into a thinner device, analysts said, and seek to price it between the base iPhone 17 models and more expensive Pro models to attract a large number of customers.