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Prasar Bharati's OTT eyes family content

Mint Mumbai

|

December 09, 2024

WAVES will offer free access to shows from its TV channels, alongside select curated premium content

- Lata Jha

Prasar Bharati's OTT eyes family content

Public broadcaster Prasar Bharati is shaping its new streaming platform, WAVES, as a destination for family-focused content across genres like sports, culture, general entertainment, and education, its top official said.

The platform, launched in November, will offer free access to shows from its linear TV channels, alongside select curated premium content from collaborations with streaming platforms like Lionsgate and Eros.

Additionally, the broadcaster is forging partnerships with intellectual property (IP) owners to feature existing content and create fresh, original programming, as it aims to cater to diverse audience preferences.

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