OTTs embrace inclusive content to reach a wider audience

Streaming services are on a path to redefining success, prioritizing content with a broader and more inclusive appeal, instead of relying only on edgy and bold themes, said industry experts.

- Lata Jha

Shows embracing this shift, by featuring familiar faces and relatable everyday narratives, are dominating the viewership charts and drawing maximum attention, they added.

Initially, OTT platforms primarily catered to early adopters, or people in the 18-34 age group, preferring mature and adult themes, diverging from the conventional fare found on linear TV, which typically had a one-size-fits-all approach.

With a maturing OTT audience base, and a rising number of 35-plus viewers embracing platforms, a significant transformation is underway.

Streaming services are now increasingly shifting towards a TV-plus model, beyond exclusivity to edginess and catering to a broader range of preferences. This evolution reflects the changing demographics and diverse tastes of an expanding audience base, they added.