मैगज़्टर गोल्ड के साथ असीमित हो जाओ
9,500 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
OTT platforms gain ground in India, but YouTube's reign endures
Mint Mumbai
|April 25, 2025
YouTube continues to dominate India's online video market.
Despite a proliferation of premium streaming services, the Google-owned platform commanded a staggering 92% of all video consumption in 2024, leaving subscription and ad-supported rivals to jostle for the rest, according to the latest Ficci-EY report.
Industry experts say user-generated content is now easier to create, thanks, of course, to the availability of cheap data and smartphones. As a result, creators have mushroomed across the tiniest of Indian towns, producing content and sharing on YouTube.
By contrast, streaming platforms spend a lot of money and time to create content, only to be pegged back by their limited reach and viewership, hurting their monetization potential.
यह कहानी Mint Mumbai के April 25, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 9,500 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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