कोशिश गोल्ड - मुक्त
Long-form web originals lag reels and shorts despite rising investment
Mint Mumbai
|September 05, 2025
Premium web originals in India may be witnessing rising investments and volumes, thanks to aggressive bets by video streaming platforms, but long-format content remains a niche category.
According to media consulting firm Ormax, Criminal Justice: A Family Matter, the most viewed long-format web original in the first half of 2025, clocked in a viewership of only 27.7 million.
In comparison, online video viewers increased 3% (15 million) in 2024 to reach 551 million, which is around 98% of active smartphones, according to a Ficci EY report.
Total time spent on social media and video consumption rose 18% last year, with YouTube dominating the space, capturing 92% of all online video consumption. Premium platforms—comprising AVOD or advertising video-on-demand, SVOD (subscription video-on-demand) services and freemium—accounted for the remaining 8%.
यह कहानी Mint Mumbai के September 05, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
क्या आप पहले से ही ग्राहक हैं? साइन इन करें
Mint Mumbai से और कहानियाँ
Mint Mumbai
Working with women made my film better: Varsha Bharath
Navigating a male-centric industry, the 'Bad Girl' director says the crew's energy changes when there are more women on it
5 mins
October 11, 2025
Mint Mumbai
Funds sidestep MF Lite over curbs, high AUM threshold
Ten months since Sebi debuted light-touch regulation for passive funds, no one has signed up
2 mins
October 11, 2025
Mint Mumbai
Silver to stay hot as supply thins amid buying frenzy
New mines can’t help, either, Exploring and developing new mines typically takes several years.
1 mins
October 11, 2025
Mint Mumbai
Tariff to cross-subsidy: Govt plans big power reform push
The power ministry has proposed a slew of reforms in the sector through a draft of amendments to the Electricity Bill, 2003. Among key proposals is giving more teeth to state electricity regulatory commissions to fix tariffs on their own and ending cross-subsidies.
1 mins
October 11, 2025
Mint Mumbai
Sebi tweaks penalty norms for stock brokers
The Securities and Exchange Board of India (Sebi), in consultation with the country’s stock exchanges, has rolled out a rationalized penalty framework for stock brokers.
1 min
October 11, 2025
Mint Mumbai
Jindal Stainless bets on green energy to protect EU exports
Nearly 65% of the ₹700-800 cr investment will be towards power purchase pacts, says MD
2 mins
October 11, 2025
Mint Mumbai
Taylor Swift's new album is unfailingly vanilla
Inthe lead-up to Taylor Swift's 12th studio album The Life of a Showgirl, bakery chain Baked by Melissa released a special limited-edition set of cupcakes inspired by the world’s biggest pop star. Itwas one of many brand tie-ins and corporate activations that have accompanied the album’s release, evidence—if any was needed—that Swift is a commercial juggernaut. The cupcakes, with packaging full of Swift-lore Easter eggs, come in two variants—vanilla, with either a “teal” or “orange” icing.
4 mins
October 11, 2025
Mint Mumbai
The three instigators
STREAM OF STORIES
4 mins
October 11, 2025
Mint Mumbai
Advanced 5G roaming from Jio, T-Mobile soon
Specialised plans may include a dedicated gaming 5G plan.
1 mins
October 11, 2025
Mint Mumbai
When film isn't enough
Movie theatres are spaces for focused viewing, but are being turned into 'destinations' with full-service chaos
2 mins
October 11, 2025
Listen
Translate
Change font size