Lack of marketing for music worries theatre owners

The potent link between music and the box-office success of a Hindi film appears to be weakening, particularly among audiences in smaller towns.

- Lata Jha

Typically, hit songs could boost a film's opening box office revenue by at least 20%, serving as a vital marketing tool. However, the emergence of independent music and anoticeable decline in music marketing efforts by studios are diminishing the role of film soundtracks in creating pre-release excitement, say theatre owners.

The success of recent films such as Pathaan and Animal underscores that effective music can still be crucial to building anticipation before a movie's release.