It's newbies versus biggies in quick drug delivery space

Players like Medino's and Plazza are emerging in the 30-minute medicine delivery business

- Samiksha Goel & Sowmya Ramasubramanian

As Flipkart and Swiggy prepare to add medicines to their quick-delivery portfolios, relatively unknown entities such as Medino's, Medstown, and Plazza have started 30-minute services in smaller cities and are looking to raise funds to expand and take on the giants.

Healthcare company Taskar, which has been offering pharmacy, lab, and clinic services at affordable costs since 2020, created Medino's, a separate service for quick delivery of medicines, three months ago. The company owns 103 stores—what it calls healthcare malls—that operate as dark stores for quick service.

"We have been delivering medicines within 30 minutes since 2022, but as there has been a wave of quick commerce, we decided to create a separate brand for the quick service. We started Medino's (like Domino's), which offers delivery of medicines in 30 minutes or free," CEO Prasoon Pal told Mint.