Gruhas, Collective Artists launch fund for consumer firms

India-focused venture capital fund Gruhas, backed by Nikhil Kamath, and creator marketplace Collective Artists Network have launched Gruhas Collective Consumer Fund (GCCF) to back emerging consumer-focussed companies.

- Gaurav Laghate

GCCF will raise and deploy ₹150 crore initially, with both Gruhas and Collective Artists contributing an equal amount to the fund, and subsequently securing additional fund from external sources. The fund will seek to sustain an average deal size of about 18 crore ($1 million) each.