Festive buying gains traction

Bustling quarter for retailers as festivities prompt consumers to spend heavily in personal consumption, gifting

- Suneera Tandon

Gold, furniture and packaged goods companies have reported a pick-up in festive season sales in October and expect the momentum to continue. Traditionally, it is a bustling quarter for retailers, driven by festivities, prompting consumers to go on a spending spree to buy goods for personal consumption and for gifting.

Additionally, the ICC men’s cricket world cup has further boosted demand for liquor, food, large TV sets and packaged snacks.

Consumers are coming into stores, and demand has been good, jewellery chain Tanishq said. A significant number of customers opted for its gold exchange programme during this ongoing festive season to compensate for higher gold prices.