Consumers warm up to Bolt as it aces 10-min hunger games

A year after launch, Bolt is emerging as Swiggy's fastest-scaling bet.

- Suneera Tandon

The 10-15 minute food delivery service has expanded to 700 cities—up from 500 in May—with 20% of restaurants listed on Swiggy now registered on Bolt, as consumers warm up to 10-12 minute delivery for their coffee and samosa.

Bolt contributes over 10% to the overall orders for the food-delivery platform, with the share expected to further rise as availability improves, Rohit Kapoor, chief executive officer of Swiggy Food Marketplace told Mint in an interview.

While the company did not give growth projections for Bolt, Kapoor maintained an 18-20% growth guidance for overall food delivery business.

"When consumers realize they can get a coffee or a biryani in 10 minutes, they come back. And once restaurants see the demand, they start curating menus specifically for it. That's a unique advantage we have," he added.

Swiggy has presence in 718 cities. Kapoor said more restaurants are tweaking their offerings for Bolt.