Canva aims to democratize design: Co-founder Adams

The company sees significant growth potential in India, its fourth-largest market

- Leslie D'Monte

When we think of design tools and the graphics software market, Adobe typically rings a bell. This is unsurprising, given that Adobe Photoshop leads the global graphics software market with an estimated 42% share, according to data provider Statista. It is followed by its family tools-InDesign and Illustrator-which claim second and third place, respectively.

Canva, with a 10.3% share, may appear to be a distant fourth, but this web-based design tool is also very popular, mostly with non-designers, because of its ease of use and intuitive interface.

"In India—our fourth-largest market—we see significant growth potential. We have doubled our local team and focused on creating a truly local experience with region-specific content and language support," Cameron Adams, co-founder and chief product officer of Canva, told Mint during his first visit to India.

Canva has over 240,000 freelancers and over 10,000 teachers on Facebook in the country, most of whom use its presentation and social media templates. According to Adams, over 139 million presentations, comprising resumes, business proposals, pitch decks, and Instagram posts with quotes, were created in India in 2024.