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Asus banks on ‘Bharat’ to double sales

Mint Mumbai

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October 08, 2025

Taiwanese personal computer maker Asus, India’s third-largest consumer laptop seller by market share, is targeting the hinterlands to double device sales to up to 2 million by 2030. Itis increasing its presence in non-metro markets, and targeting everyday laptop usersand creators.

- Shouvik Das shouvik.das@livemint.com

Asus banks on ‘Bharat’ to double sales

Arnold Su, vice-president of consumer and gaming at Asus India.

Inan interview with Mint, Arnold Su, vice-president of consumer and gaming at Asus India, said the company’s targeted surge in sales is due to the way PC usage is concentrated across regions.

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