Amara bets on US expansion

India’s second largest auto battery maker is doubling down on building local distribution network in North American market

- Ayaan Kartik

The country’s second-largest battery manufacturer, Amara Raja Energy and Mobility Ltd, is betting on expansion in the US market as part of its bid to double the share of revenue from exports in the next five years.

The Hyderabad-based auto ancillary firm is doubling down on building a local distribution network in the North American market to benefit from its edge in one of the advanced technologies in the lead acid battery industry to win incremental business at a time when tariffs in the US have brought uncertainty for Indian businesses, according to a top executive.

“One of the most exciting opportunities, especially on the lead acid side, is building ourselves up in North America. That’s where we see certain technology trends like a move towards AGM (Absorbent Glass Mat) batteries,” Harshavardhana Gourineni, executive director at Amara Raja, told Mint.

“We're the only manufacturer in India that's supplying AGM batteries to the OEMs. We'd like to use that technological prowess to build market share and build long-term and robust customer relationships,” he added.