Alcobev cos expect mixed spirits for Diwali, weddings

Experts project contrasting scenarios influenced by state govt policies and changes in duty

- Varuni Khosla

As the festive fervour of Diwali and the unfolding wedding season, India’s alcoholic beverages industry is gazing at a varied landscape, with different states presenting a mixed bag of opportunities and challenges. Industry insiders project contrasting scenarios across states, influenced by state-level changes.

Delhi, Karnataka, Pondicherry and Kerala are likely to see the impact of policy or duty changes.

Delhi, in particular, stands out due to a significant policy upheaval last year with political overtones, resulting in the complete transition of the alcoholic beverage business from private ownership back to state ownership.