मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
AI Celebrity Ads Can Misfire, But They're Here to Stay
Mint Mumbai
|September 11, 2025
About 30-40% celebrity ads are shot in fragments, with AI/compositing bridging the gap
The new Rado campaign featuring Katrina Kaif and Hrithik Roshan may have made advertising purists recoil, but industry executives say artificial intelligence (AI)-generated ads are here for good. Besides speed, scale, creative flexibility and low cost, the technology eliminates the biggest agony for planners: coordinating celebrity shoots.
"While not yet the industry standard, the practice of shooting brand ambassadors separately and compositing them together is becoming increasingly common, especially when dealing with the clashing schedules of A-list celebrities," said Lokesh Uchil, senior copywriter at BC Web Wise, a digital marketing agency. "The logistical nightmare of aligning dates for top-tier talent can now be bypassed entirely."
यह कहानी Mint Mumbai के September 11, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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