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'Ad industry growth estimates may not be met this yr'

Mint Mumbai

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June 15, 2023

The advertising industry which was expecting to grow anywhere between 14% and 17% may have to pare down its estimates this year

- Varuni Khosla & Gaurav Laghate

'Ad industry growth estimates may not be met this yr'

After a lull following a strong post-covid recovery in 2022, the year is likely to close at a lower level of growth than projected, said media agency, EssenceMediacom's chief executive officer (South Asia) Navin Khemka on the sidelines of the recently concluded GoaFest 2023.

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