Zepto looks at ways to build stronger cold chain logistics

Company has invited experts in the fresh or cold supply chain to collaborate in its drive

- Sowmya Ramasubramanian

Hyperlocal grocery delivery platform Zepto is exploring ways to strengthen its cold chain logistics, aiming to enhance quality control and improve gross margins in its perishables category, according to several industry executives familiar with the matter.

The company has invited individuals and organizations with expertise in the fresh or cold supply chain to collaborate in its drive, as per co-founder and CEO Aadit Palicha's LinkedIn post last week.

Last month, the Bengaluru-based company partnered with the Transport Corporation of India (TCI) to expand its storage and distribution capabilities in the south.

Zepto's drive to strengthen its cold supply chain capabilities—including sourcing, packaging automation, and ripening chambers—is the ideal next step for quick commerce platforms for margin expansion and quality control, industry experts said.

"Fruits and vegetables account for 8-10% of all sales on quick commerce platforms. It's the largest category. It's also a fast-moving category because purchase frequency is high," said Satish Meena, adviser at market research firm Datum Intelligence.