Nykaa bets on its bouquet of cosmetics, apparel brands to drive profits

Beauty and personal care retailer Nykaa expects its house of brands business to grow significantly and drive profitability over the next three years, co-founder Adwaita Nayar said.

- Sneha Shah & Ranjani Raghavan

The company is betting on its bouquet of home brands in the cosmetics, personal care and apparel segments to lead the charge. Together, Nykaa's house of brands business across fashion and cosmetics has hit a gross merchandise value (GMV) run rate of ₹2,100 crore, Nayar said in an interview. "It has more than doubled in size in two years," said Nayar, an executive director on the listed company's board and chief executive officer (CEO) of Nykaa Fashion.

FSN E-Commerce Ventures Ltd, which operates as Nykaa, has acquired three brands—Dot & Key, Earth Rhythm and KICA brands—and built nine others in-house.