New IT rules mandate labels for AI, deepfake takedowns

ceived as indistinguishable from a natural person or realworld event”.

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The watermark proposal was part of the initial draft for AI rules that the IT ministry had published on 22 October.

Alongside, the government has sharply tightened enforcement timelines for taking down objectionable material from digital platforms.

Non-consensual sexual imagery—including deepfakes—must be removed by a platform within two hours instead of 24 hours previously. Any other unlawful content is to be removed by intermediaries within three hours of a user report or a government or court order, instead of the previous 36-hour timeline.

Complaints related to content linked with defamation, harassment and other legal violations will need to be resolved within 36 hours, instead of 72 hours.