Leave a movie midway, and get some money back

PVR Inox's move is part of efforts to widen audience base and improve movie-going frequency

- Lata Jha

If you ever found it impossible to sit through a movie and wished you could leave and get your money back, you may be able to do that now. Multiplex chain PVR Inox Ltd will allow people to claim a partial refund if they leave a film midway, as part of efforts to widen audience base and improve movie-going frequency.

But, there's a catch. People will need to pay a 10% premium on the ticket price to get the FLEXI model offer. The multiplex chain will be rolling out this initiative across 170 screens in Delhi and Gurugram in a pilot for select titles and shows.